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Now, with Threads, “if everyone is congregating at this watercooler, even temporarily, you want to be in that mix, especially for those who have been laid off,” said Lia Haberman, a media executive who teaches social-media and influencer marketing. “It’s a unique time to say, ‘I don’t know what I’m doing but I’m figuring it out - just like everyone else.’”įor the career-focused, Threads has pros and cons. Over the past decade, Twitter has been the watercooler of the Internet. The platform lets users post, add images and short videos. Online searches for the term soared 1,430% between July 5 and July 7, according to Google Trends, and even on Twitter, sentiment for tweets containing the phrase “Join Threads” was 85% positive, according to an analysis by Semrush, a digital marketing company. There’s no doubt Threads has made a splash since its July 5 launch, quickly becoming the top free app on Apple.
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But in the c-suite, it’s all about thought leadership. Will she use it to job hunt? “Probably not,” she said. “If I aspired to be a media influencer, that’s one thing. An early adopter of Twitter and an avid LinkedIn user, Davis joined Threads last week to check it out. With senior-level jobs scarce in tech, Davis, 49, is eyeing industrial and manufacturing companies.
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and other technology firms and is looking for a new role. There’s some ambiguity as to what it really is,” said Jennifer Davis, a marketing and strategy executive who’s worked at Inc. (Bloomberg) - Meta Networks Inc.’s Threads app has exploded on the digital scene in its first few days, topping 100 million users, many of whom have extolled the platform’s warm vibes especially compared with rival Twitter Inc.īut while Meta promises that Threads will host “positive, productive” conversations, the jury’s still out on whether it will be of any use to jobseekers or those looking to boost their career profile.
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